Areorganizationofindustrialconcernsonalargescale,suchasarenotuncommonatthepresenttime,involvesacampaignofbusinessstrategy,engaging,itissaid,abilitiesandresponsibilitiesofaveryhighorder。Suchacampaignofbusinessstrategy,ascarriedoutbythemodemcaptainsofindustry,runs,inthemain,oncreditrelations,inthewayoffinancialbacking,options,purchases,leases,andtheissuanceandtransferofstockanddebentures。Inordertocarrythroughtheselarge“deals,“inthefirstplace,averysubstantialbasisofcreditisrequired,eitherinthehandsofthepromoterorganizerhimselforinthehandsofacredithousewhich“finances“theorganizationforhim。
Thestrategicuseofcredithereinvolvedis,ineffect,verydifferentfromtheold-timeuseofloancreditininvestments。Intransactionsofthisclassthetimeelement,thecreditperiod,isaninconspicuousfactoratthemost;itplaysaverysubordinateanduncertainpart。Thevolumeofcreditatthedisposalofagivenstrategistisaltogetherthedecisivepoint,ascontrastedwiththelapseoftimeoverwhichtheincidentcreditextensionmayrun。Theusefulnessofthecreditextensionisnotmeasuredintermsoftime,norarethegainswhichaccruetothecreditorinthecaseproportionedtothelengthoftimeinvolved。
Thisfollowsfromthepeculiarnatureoftheworkwhichthesegreatcaptainsofindustryhaveinhand,andmoreremotely,therefore,fromthepeculiarcharacteroftheearningswhichinducethemtoundertakethework。Theirwork,thoughitisofthegravestconsequencetoindustry,isnotindustrialbusiness,inthatitisnotoccupiedwithanythingliketheconductofacontinuousindustrialprocess。Norisitofthesameclassascommercialbusiness,orevenbankingbusiness,inthatthereisnoinvestmentinacontinuedsequenceoftransactions。Itdiffersalsofromstockandproducespeculation,asthatiscurrentlyconceived,22*inthatitdoesnotdependonthelapseoftimetobringachangeofcircumstances;althoughithasmanypointsofsimilaritywithstockspeculation。Initsdetailsthisworkresemblescommercialbusiness,inthatithastodowithbargaining;butsodoesallbusiness,andthispeculiarworkofthetrustpromoterdiffersfrommercantilebusinessintheabsenceofcontinuity。Perhapsitsnearestbusinessanalogueistheworkoftherealestateagent。
Thevolumeofcreditinvolvediscommonlyverygreat;whereasthecreditperiod,thelapseoftime,isanegligiblefactor。
Indeed,ifanappreciablecreditperiodintervenes,thatisafortuitouscircumstance。Thetimeelementinthesecreditoperationsisinabeyance,oratthebest,itisanindeterminatemagnitude。Hencetheformulashownabovep。95,n。3ispracticallynotapplicabletobusinessofthisclass。Sofarasbearsuponthecreditoperationsinvolvedinthesetransactionsofthelargefinance,thequestionaboutwhichinterestturnsisalmostexclusivelythevolumeoftheturnover;itsvelocityisanegligiblequantity。Suchstrategicuseofcreditisnotconfinedtothebusinessofmakingormarringindustrialcoalitions。Itishabituallytobemetwithinconnectionwithstockandproduce
speculation,andramificationsofthelikeuseofcreditrunthroughthedealingsofthebusinesscommunityatlargeinmanydirections;butitrarelyattainsthemagnitudeintheserviceofstockspeculationwhichitreachesinthecampaignincidenttoatrust-makingdeal。Theformofcreditextensionemployedinthesetransactionswithindeterminatetimealsovaries。Theolderandmorefamiliarformisthatofthecallloan,togetherwiththestockexchangetransactionsforwhichcallloansarelargelyused。Herethetimeelementispresent,especiallyinform;butthecreditperiodissomewhatindeterminate,asisalsothegainthataccruestothecreditorfromthetransaction;althoughthecreditor’sgainherecontinuestobecountedatavariableratepercent。pertime-unit。Thestrategicuseofcreditintheaffairsofthelargebusinessfinancehasmuchincommonwiththecallloan。Indeed,thecallloaninsetformisoftenresortedtoasavaluableauxiliaryrecourse,althoughthelargerarrangementsforfinancingsuchacampaignofbusinessstrategyarenotusuallyputintheformofacallloan。Thearrangementbetweenthepromoterandthefinancialagentiscommonlybasedonalessspecificstipulationastocollateral,andthepaymentforcreditobtainedtakesevenless,ifany,accountofthelengthofthecreditperiod。Infinancingacampaignofcoalitionthecredithousethatactsasfinancialagentassumes,ineffect,anevenlessdeterminatecreditresponsibility。Here,too,thegainsaccruingtothecreditorarenolonger,evennominally,countedpercent。pertime-unit,butratherintheformofabonusbasedmainlyonthevolumeoftheturnover,withsomevariabledegreeofregardtoothercircumstances。
Answeringtotheessentiallytimelesscharacterofthegainsaccruingtothefinancialagent,theearningsofthepromoterengagedintransactionsofthisclassarealsonotofthenatureofprofitspercent。pertime-unit,butratherabonuswhichcommonlyfallsimmediatelyintotheshapeofashareinthecapitalizationofthenewlyorganizedconcern。Muchoftheincrementofcapital,orcapitalization,thatgoestothepromoterisscarcelydistinguishablefromanincreaseoftheliabilitiesofthenewcorporatione。g。preferredstock;andtheremaindere。g。commonstockhasalsosomeofthecharacteristicsofacreditinstrument。Itisworthnotingthatthecostofreorganization,includingthebonusofthepromoterandthefinancialagent,is,inthecommonrunofcases,addedtothecapitalization;thatistosay,asnearasthisclassoftransactionsmaybespokenofintermsborrowedfromtheold-fashionedbusinessterminology,whatanswerstothe“interest“duethecreditoronthecreditextensioninvolvedisincorporatedinthe“capital“ofthedebtor,withoutcircumlocutionorfaltering。23*
Thelinebetweencreditandcapital,orbetweendebtandproperty,inthevalueshandledthroughoutthesestrategicoperationsofcoalition,remainssomewhatuncertain。Indeed,theold-fashionedconceptsof“debt“and“property,“or“liabilities“
and“assets,“arenotfairlyapplicabletothefactsofthecase-except,ofcourse,inthewayofatechnicallegaldistinction。
Theold-fashionedlawandlegalpresumptionsandthenew-fashionedfactsandusagesarepartingcompany,atthispointaswellasatsomeothersintheaffairsofmodernbusiness。
Whensuchalargetransactioninthereorganizationofindustrialconcernshasbeencompleted,thevaluesleftinthehandsoftheformerownersoftheconcernsmergedinthenewcoalitionareonlytoafractionalanduncertainextentofthenatureofmaterialgoods。Theyareinlargepartdebentures,andmuchoftheremainderisofadoubtfulcharacter。Alargeproportionofthenominalcollectivecapitalresultinginsuchcasesismadeupofthecapitalizedgood-willoftheconcernsmerged。24*Thisgood-willischieflyacapitalizationofthedifferentialadvantagespossessedbytheseveralconcernsascompetitorsinbusiness,andisforthemostpartofnouseforotherthancompetitivebusinessends。Ithasforthemostpartnoaggregateindustrialeffect。Thedifferentialadvantagespossessedbybusinessconcernsascompetitorsdisappearwhenthecompetitorsaremerged,inthedegreeinwhichtheyceasetocompetewithrivalbiddersforthesamerangeofbusiness。Tothisaggregatedefunctgood-willoftheconsolidatedconcernswhichinthenatureofthingscanmakeonlyanimaginaryaggregateisaddedsomethinginthewayofanincrementofgood-willbelongingtothenewcorporationassuch;25*andthewholeisthenrepresented,approximately,bythecommonstockissued。Thenominalcapitaloftheconcernsmergedingoodpartbasedoncapitalizedgoodwillisaggregated,afteranappraisementwhichcommonlyequalizestheproportionofeachbyincreasingthenominalsharesofall。Thisaggregateiscoveredwithcommonandpreferredstock,chieflypreferred,whichisaclassofdebenturesissuedundertheformofcapital。Thestock,commonandpreferred,goestotheownersoftheconcernsmerged,andtothepromoterandthefinancialagent,asindicatedabove。
Incasebondsareissued,theselikewisegototheformerowners,insofarastheydonotreplaceoutstandingliabilitiesoftheconcernsmerged。
“Capital“intheenlightenedmodernbusinessusagemeans“capitalizedpresumptiveearning-capacity,“andinthiscapitalizationiscomprisedtheusufructofwhatevercreditextensionthegivenbusinessconcern’sindustrialequipmentandgood-willwillsupport。26*Byconsequencetheeffectualcapitalizationshownbythemarketquotationsascontrastedwiththenominalcapitalshownbytheparvalueofthestockofalldescriptionsfluctuateswiththefluctuationsoftheprevalentpresumptionastothesolvencyandearning-capacityoftheconcernandthegoodfaithofitsgoverningboard。
Whenthemoderncaptainofindustryreorganizesandconsolidatesagivenrangeofindustrialbusinessconcerns,therefore,andgivesthemacollectiveformandnameasanup-to-datecorporation,thecompletedoperationpresents,insyncopatedformandwithinanegligiblelapseoftime,allthatintricateprocessofcumulativeaugmentationofbusinesscapitalthroughtheuseofcreditwhichotherwisemaycomegraduallyinthecourseofbusinesscompetition。Atthesametimeitinvolvesaredistributionoftheownershipofthepropertyengagedinindustry,suchasotherwiseoccursataperiodofliquidation。
Theresultis,ofcourse,notthesameatallpoints,buttheequivalencebetweenthetwomethodsofexpandingbusinesscapitalanddistributingthegainsiscloseinsomerespects。Theresemblancesandthedifferencesbetweenthetwoprocesses,sofarasrelatestocredit,areworthnoticing。Thetrust-makerisinsomerespectsasurrogateforacommercialcrisis。
Whencreditextensionisusedcompetitivelyintheold-fashionedwayforincreasingthebusinessofcompetingconcerns,asspokenofabovepp。94-100,109-114,theexpansionofbusinesscapitalthroughcreditoperationsoccupiesaperiodofsomeduration,commonlyrunningoveranintervalrecognizedasaperiodofspeculativeadvanceor“risingprosperity。“Theexpansionofcapitalizedvaluesthentakesplacemoreorlessgraduallythroughacompetitiveenhancementofthepricesofindustrialequipmentandthelike。Thecreditorsthencommonlycomeinfortheirresultingshareintheindustrialequipmentonlyattheperiodofliquidation,withitsattendantshrinkageofvalues。Inthetimelesscredittransactionsinvolvedinthemodernreorganizationsofindustrialbusiness,ontheotherhand,thecreditors’claimtakeseffectwithoutanappreciablelapseoftime,aliquidation,orashrinkageofvalues。
Thewholeprocessofcreditextension,augmentationofbusinesscapital,anddistributionofproceedsisreducedtoaverysimpleform。Thecreditextensioniseffectedintwomainforms:athe“financing“undertakenbythecredithouseinconjunctionwiththepromoter,andbtheissuanceofdebentures。Thebonusofthefinancinghouseandpromoter,aswellasthedebentures,areallincludedintherecapitalization,togetherwithanincrementofgood-willandanyotherincidentalitemsofexpenseorpresumptivegain。Theresultingcollectivecapitalizationassetsandliabilitiesisthendistributedtotheseveralpartiesconcernedinthetransaction。Theoutcome,sofarastouchesthepresentargument,beingthatwhentheoperationiscompletedtheownershipoftherecapitalizedindustrialequipment,withwhateverotherpropertyisinvolved,appearsdistributedbetweentheformerowners,thepromotcr,andthecredithousewhichfinancedtheoperation。But,byvirtueofthedebenturesdistributed,theformerowners,togetherwiththeotherpartiesnamed,appearintheroleofcreditorsofthenewcorporationaswellasownersofit;theycommonlycomeoutofthetransactionwithlargeholdingsofpreferredstockorsimilardebenturesatthesametimethattheyholdthecoommonstock。Thepreferr。edstock,ofcourse,ispresentlydisposedofbythelargeholderstooutsideparties。Thematerialequipmentisthenpracticallythesameasitwasbefore;thebusinesscapitalhasbeenaugmentedtocomprisesuchproportionofthegoodwilloftheseveralconcernsincorporatedashadnotpreviouslybeencapitalizedandhypothecated,togetherwiththegood-willimputedtothenewcorporationandsuchdebenturesastheseitemsofwealthwillfloat。
Theeffectivecapitalizationresultingis,ofcourse,indicatedbythemarketquotationsofthesecuritiesissuedratherthanbytheirfacevalue。Thevalueofthecorporation’sbusinesscapitalsoindicatedneedsuffernopermanentshrinkage;
itwillsuffernoneifthemonopolyadvantagegood-willofthenewcorporationissufficienttokeepitsearning-capacityuptotherateonwhichthecapitalizationisbased。