首页 >出版文学> The Theory of Business>第11章
  “Ithasbeensaidthatthescienceofoneageisthecommonsenseofthenext。Itmightwithequaltruthbesaidthattheequityofoneagebecomesthelawofthenext。Ifpositivelawisthebasisoforder,idealrightistheactivefactorinprogress。“-H。S。Foxwell,IntroductiontoMenger’sRighttotheWholeProduceofLabor,p。XI。Cf。theentirepassage。
  Seetheessay,ofCivilGovernment,ch。V。
  Apartfromthefamiliarhistoricalmaterialsforthestudyofthegrowthofnationalrights,includingtherightofproperty,thereareanumberoflatewritingsthatmaybeconsulted;e。g。
  Jellinek,DeclarationoftheRightsofManandoftheCitizen;
  Ritchie,NaturalRights;Bonar,chaptersrelatingtothistopicinPhilosophyandPoliticalEconomy;Hoffding,HistoryofModernPhilosophy,vol。I;Albee,HistoryofEnglishUtilitarianism;
  and,latelycometohand,Scherger,EvolutionofModernLiberty。
  Theseandotherwriterstreatofnaturalrightsandthelawofnaturechieflyinotherbearingsthanthatofownership;whilethelegalwriterstreatthesubjectfromthelegalratherthanthedefactostandpoint。Itisalsonotunusualtospendattentionchieflyonthepedigreeofthedoctrinesratherthanonthegenesisandgrowthoftheconcepts。AnendeavoratageneticaccountofthemodernconceptsofownershipisfoundinJenks,LawandPoliticsintheMiddleAges,soalsoinCunningham,WesternCivilizationinitsEconomicAspects。
  Whatappearstobenecessarytothedevelopmentofsuchasentimentisthatneitherslaverynorthemachinesystemshallbepresentinsufficientforcetogiveapronouncedbiastothecommunity’shabitsofthought,atthesametimethateachmemberofthecommunity,oreachminorgroupofpersons,habituallycarriesonitsownworkatitsowndiscretionandforitsownends。Suchasituationmayormaynotinvolvehandicraftasthattermisspecificallyunderstood。Apresumptionofsimilarimport,butlesspronouncedandlessdefined,seemstoprevailinanuncertaindegreeamongmanypeoplesonalowstageofculture。
  Thetenet,accordingly,hassomeclaimtostandasanegressionof“natural“right,evenwhen“natural“istakeninanevolutionarysense。
  Takenbyandlarge,thestandardizationofconduct,knowledge,andidealsCurrentintheeighteenthcentury,andconsonantwiththeeighteenth-centuryeconomicsituation,isinthelastanalysisreducibletotermsofworkmanlikeefficiencyratherthantermsofmaterialcauseandeffect。Thisleaningtopersonal,workmanlikeefficiencyasanultimatetermshowsitselfeveninthescienceofthattime,e。g。inthequasi-personalcharacterimputedtotheso-called“naturallaws“whichthenlargelyoccupiedscientificspeculation;similarlyintheRomanticliteratureandpoliticalphilosophy。
  AslateasthecloseofthesixteenthcenturyEnglishlawandusageinthematterofloansforinterestandothercontractsofapecuniarycharacterwereinalessadvancedstate,admittedalessfullandfreediscretion,thanthecorrespondingdevelopmentontheContinent;butfromaboutthattimetheEnglishrapidlygainsontheContinentalcommunityinthehabitualacceptanceandapplicationofthese“businessprinciples,“andithassincethenheldtheleadinthisrespect。Cf。Ashley,EconomicHistory,vol。
  Carlile,TheEvolutionofModernMoney,pt。II。ch。IV。
  11。Economistsareinthehabitofspeakingofmoneyasamediumofexchange,a“greatwheel“forthecirculationofgoods。Inthesameconnectionbusinesstrafficisspokenofasameansofobtaininggoodssuitableforconsumption,theendofallpurchaseandsalebeingconsumablegoods,notmoneyvalues。Itmaybetrueinsomeprofoundphilosophicalsensethatmoneyvaluesarenotthedefinitivetermofbusinessendeavor,andthatthebusinessmanseeksthroughthemediationofmoneytosatisfyhiscravingforconsumablegoods。Lookingattheprocessofeconomiclifeasawholeandtakingitinitsrationalizedbearingasacollectiveendeavortopurveygoodsandservicesfortheneedsofcollectivehumanity,theofficeofthemoneyunit-moneytransactions,exchange,credit,andalltherestthatmakeupthephenomenaofbusiness-isperhapsjustlyratedassomethingsubsidiary,servingtofacilitatethedistributionofconsumablegoodstotheconsumers,theConsumptionofgoodsbeingtheobjectivepointofallthistraffic。Suchistheviewofthismattergivenbytherationalistic,normalizingspeculationsoftheeighteenth-centuryphilosophers;andsuchis,insubstance,theviewspokenforbythoseeconomistswhostillconsistentlyremainatthestandpointoftheeighteenthcentury。Thecontentionneedneitherbedefendednorrefutedhere,sinceitdoesnotseriouslytouchthefactsofmodernbusiness。Withintherangeofbusinesstransactionsthisulteriorenddoesnotnecessarilycomeintoview,atleastnotasamotivethatguidesthetransactionsfromdaytoday。Thematterisnotsoconceivedinbusinesstransactions,itdoesnotsoappearonthefaceofthenegotiableinstruments,itisnotinthismannerthatthemoneyunitentersintotherulinghabitsofthoughtofbusinessmen。
  Still,latterly,inthetrafficofsomeofthemorewide-awakebusinessmen,accountispracticallytakenofthevariationsoftheunitofvalue。Whatmaybethefutureeffectsofhabitualandincontinentvariationsoftheunit,suchasprevailinthepresent,isofcourseimpossibletoforetell。
  Thesevariationsseemduemainlytotheextensiveprevalenceofcreditrelations;andthefulldevelopmentofcreditrelationsinbusinessisapparentlyamatterofthefutureratherthanoftherecentpast,inspiteofthegreatimprovementsthathavebeenmadeintheuseofcredit。Themodernconventionalimputationofstabilitytothemoneyunitdatesbacktotheregimeofa“moneyeconomy,“suchasprevailedunderthecircumstancesofhandicraftandtheearlierhucksteringcommerce,anditholdsitsplaceinthedeveloped“crediteconomy“largelyasasurvivalofthismoreelementarypastphaseofeconomiclife。
  Theconventionalacceptanceofthemoneyunitasaninvariablemeasureofvalueandstandardofwealthisofveryancientderivation。Cf。Carlile,EvolutionofModernMoney,pt。
  ch。I;Ridgeway,OriginofMetallicCurrencyandWeightStandards,ch。I,Itspresent-dayconsequencesarealsooffirst-rateimportance,aswillbeindicatedinalaterchapter。
  Cf。,e。g。,Mun,England’sTreasure,particularlych。II;
  Ashley,EconomicHistoryandTheory,bk。II。ch。VI。pp。391-397。
  This,essentiallyhandicraft,presumptionisreflectedevenintheclassicaleconomists,whofeelamoralnecessityofexplainingprofitsonsomebasisofproductivity,orevenofworkmanshipinsomesophisticatedsense。ThewholediscussionofthedoctrineofWagesofSuperintendencewillservetoillustratethecase;thepointiswellshowninMrDavidson’sarticleon“EarningsofManagement“inPalgrave’sDictionaryofPoliticalEconomy。
  The“ordinary“rate,ofcourse,differsindetailfromonelineofbusinesstoanother,aswellasfromplacetoplace。
  ThisstatementapplieswithgreateraptnesstothebusinesssituationofEnglandduringtheearlierthree-quartersofthenineteenthcentury,andtotheAmericansituationofthethirdquarterofthecentury,thanitdoestothesituationofthelastdecade。Qualificationsrequiredbythelaterphasesofbusinessdevelopmentwillbenotedpresently。
  TheTheoryofBusinessEnterprisebyThorsteinVeblen1904
  TheUseofLoanCreditCreditservestwomainusesintheregularcourseofsuchbusinessasisoccupiedwiththeconductofindustry-athatofdeferredpaymentsinthepurchaseandsaleofgoods-bookaccounts,bills,checks,andthelikebelongchieflyunderthishead;andbloansordebts-notes,stockshares,interest-bearingsecurities,deposits,callloans,etc。,belongchieflyhere。Thesetwocategoriesofcreditextensionarebynomeansclearlydistinct。Formsofcreditwhichcommonlyservetheonepurposemaybeturnedtotheotheruse;butthetwousesofcreditare,afterall,broadlydistinguishable。Formanypurposesofeconomictheorysuchadistinctionmightnotbeserviceable,orevenpracticable;itisheremademerelyforpresentuse。Itischieflywithcreditofthelatterclass,orratherwithcreditinsofarasitisturnedtouseforthelatterpurpose,thatthisinquiryisconcerned。
  Supposeduecreditarrangementshavealreadybeenmade-inthewayofinvestmentsinstocks,interest-bearingsecuritiesandthelike-suchastoplacethemanagementoftheindustrialequipmentincompetenthands。Thissuppositionisnotaviolentone,sinceaconditionroughlyapproximatingtothisprevailsinanyquiescentperiodofindustrywhenthereisnoappreciabledepression。Underthese“normal“conditions,thecapitalinvestedinanygivenindustrialventureisturnedoverwithinacertain,approximatelydefinite,lengthoftime。Thelengthoftimeoccupiedbytheturnovermayvaryfromoneestablishmenttoanother,butinanygivencasethelengthoftheturnoverisoneoftheimportantfactorsthatdeterminethechancesofgainforthebusinessconcerninquestion。Indeed,ifthegeneralconditionsofthetradeandofthemarketaregiven,thetwofactorswhichdeterminethestatusandvalueofagivensoundconcern,asseenfromthebusinessman’sstandpoint,arethemagnitudeoftheturnoverandthelengthoftimeitoccupies。
  Thebusinessman’sobjectistogetthelargestaggregategainfromhisbusiness。Itismanifestlyforhisinterest,asfarasmaybe,toshortentheprocessoutofwhichhisearningsaredrawn,1*or,inotherwords,toshortentheperiodinwhichheturnsoverhiscapital。Iftheturnoverconsumeslessthanthetimeordinarilyallowedinthelineofindustryinwhichheisengaged,hegainsmorethanthecurrentrateofprofitsinthatlineofbusiness,otherthingsequal;whereashelosesiftheturnovertakesmorethanthenormaltime。Thisfactisforciblyexpressedinthemaxim,“Smallprofitsandquickreturns。“Therearetwochiefmeansofshorteningtheintervaloftheturnover,currentlyresortedtoinindustrialbusiness。Thefirstistheadoptionofmoreefficient,time-savingindustrialprocesses。
  Improvementsofindustrialplantandindustrialprocesseshavingthisinviewaregaininginimportanceinthelaterdevelopmentsofbusiness,sinceacloserattentionisnowgiventothetimeelementininvestments,andgreatadvanceshavebeenmadeinthisdirection。2*Asecondexpedientforacceleratingtherateofturnoveristhecompetitivepushingofsales,throughlargerandmoreurgentadvertisingandthelike。Itisneedlesstosaythatthismeansofacceleratingbusinessalsoreceivesdueattentionatthehandsofmodernbusinessmen。
  Butthemagnitudeoftheturnover,“thevolumeofbusiness,“
  isofnolessconsequencethanitsrapidity。Itis,ofcourse,atritecommonplacethattheearningsofanyindustrialbusinessareajointfunctionoftherateofturnoverandthevolumeofbusiness。3*Thebusinessmanmayreachhisendofincreasedearningsbyeithertheoneortheotherexpedient,andhecommonlyhasresourcetobothifhecan。Hismeansofincreasingthemagnitudeoftheturnoverisaresorttocreditandaclosehusbandingofhisassets。Heisunderaconstantincentivetoincreasehisliabilitiesandtodiscounthisbillsreceivable。
  Indebtednessinthiswaycomestoservemuchthesamepurpose,asregardstherateofearnings,asdoesatime-savingimprovementintheprocessesofindustry。4*Theeffectoftheuseofcreditonthepartofabusinessmansoplacedismuchthesameasifhiscapitalhadbeenturnedoveragreaternumberoftimesintheyear。Itisaccordinglytohisinteresttoextendhiscreditasfarashisstandingandthestateofthemarketwilladmit。5*
  Butonfundsobtainedoncreditthedebtorhastopayinterest,which,beingdeductedfromthegrossearningsofthebusiness,leaves,asnetgainduetohisuseofcredit,onlytheamountbywhichtheincrementofgrossearningsexceedstheinterestcharge。Thissetsasomewhatelasticlimittotheadvantageoususeofloancreditinbusiness。Inordinarytimes,however,andundercapablemanagement,thecurrentrateofbusinessearningsexceedstherateofinterestbyanappreciableamount;andintimesofordinaryprosperity,therefore,itiscommonlyadvantageoustoemploycreditinthewayindicated。
  Stillmoresoinbrisktimes,whenopportunitiesforearningsaremanyandpromisetoincrease。Toturnthepropositionabout,soastoshowtherunofbusinessmotivesinthecase:wheneverthecapablebusinessmanagerseesanappreciabledifferencebetweenthecostofagivencreditextensionandthegrossincreaseofgainstobegotbyitsuse,hewillseektoextendhiscredit。
  Butundertheregimeofcompetitivebusinesswhateverisgenerallyadvantageousbecomesanecessityforallcompetitors。
  Thosewhotakeadvantageoftheopportunitiesaffordedbycreditareinapositiontoundersellanyotherswhoaresimilarlyplacedinallbutthisrespect。Speakingbroadly,recoursetocreditbecomesthegeneralpractice,theregularcourseofcompetitivebusinessmanagement,andcompetitiongoesononthebasisofsuchauseofcreditasanauxiliarytothecapitalinhand。Sothatthecompetitiveearningcapacityofbusinessenterprisescomescurrentlytorestonthebasis,notoftheinitialcapitalalone,butofcapitalplussuchborrowedfundsasthiscapitalwillsupport。
  Thecompetitiverateofearningsisbroughttocorrespondwiththisbasisofoperation;theconsequencebeingthatundersuchcompetitiveemploymentofcredittheaggregateearningsofanenterpriserestingonagiveninitialcapitalwillbebutslightlylargerthanitmighthavebeenifsuchageneralrecoursetocredittoswellthevolumeofbusinessdidnotprevail。Butsincesuchuseofcreditprevailsgenerally,afurtherconsequenceisthatanyconcerninvolvedintheopenbusinesscompetition,whichcannotordoesnottakerecoursetocredittoswellitsvolumeofbusiness,willbeunabletoearna“reasonable“rateofprofits。Sothatthegeneralpracticedrivesallcompetitorstotheuseofthesameexpedient;butsincetheadvantagetobederivedfromthisexpedientisacompetitiveadvantageonly,theuniversalityofthepracticeresultsinbutaslight,ifany,increaseoftheaggregateearningsofthebusinesscommunity。Borrowedfundsaffordanygivenbusinessconcernadifferentialadvantageasagainstothercompetitors;
  butitis,inthemain,adifferentialadvantageonly。Thecompetitiveuseofsuchfundsinextendingbusinessoperationsmay,incidentally,throwthemanagementofsomeportionoftheindustrialprocessintomorecompetentorlesscompetenthands。