首页 >出版文学> The Theory of Business>第45章
  “Ought“,isofcoursehereusedtodenotebusinessexpediency,notmoralrestraint。
  Asasideline,whichaffordsplayforthestaff’screativetalent,whateverisexceptionallysensationalatthesametimethatitisharmlesstotheadvertisers’interestsshould,innewspaperslangbe“playedup“。
  Businessenterprisesthatarenotnotableadvertisersmayberoundlyekentotask,as,e。g。,theStandardOilCompanyortheAmericanSugarRefiningCompany;and,indeed,itmaybeshrewdmanagementtoabusetheseconcerns,sincesuchabuseredoundstotheperiodical’sreputationforpopularsympathyandindependence。
  Snobbery“ishereusedwithoutdisrespect,asaconvenienttermtodenotetheelementofstraininvolvedinthequestofgentilityonthePartofpersonswhoseaccustomedsocialsendingislesshighorlessauthenticthantheiraspirations。
  Cf。,e。g。,MauriceLair,l’Imperialismallemand,especiallych。IIandIII。ThelikechangeofsentimentisvisibleintheBritishcommunity。Cf。Hobson,Imperialism,especiallyptch。
  Iand
  Cf。,e。g。,Hobson,Imperialism,p。
  Theselectiveeffectofwarfare,bothancientandmodern,hasbeendiscussedbyvariouswriters。ProtractedwarsOrawarlikepolicyalwayshavesomesucheffect,nodoubt,andinoldtimesthishasshownitselftobeaseriousculturalfactor。Itiscommonlyregardedthattheselectionresultsinaneliminationofthe“best“humanmaterial。PerhapsthemostcogentspokesmanforthisviewisD。S。Jordan,TheBloodoftheNation。The“best“inthiscasemustbetakentomeanthebestfortheprupose,notnecessarilyforotherpurposes。InsuchacaseastheChineseortheJewishpeoples,e。g。,averylong-continued,thoughnotinbothcasesaclose,selectiveeliminationofthepeace-dturbingelementshasleftaresiduethatishighlyefficient“good“incertaindirections,butnotgoodwarmaterial。ThecaseoftheNorth-Europeanpeoples,however,inthepresentjunctureissomewhatdifferentfromthese。Racially,themostefficientwarmaterialamongthemseemstobethoseelementsthatcontainanappreciableadmixtureofthedolicho-blondstock。Theseelementsatthesametimeareapparently,onthewhole,alsotheonesmostgenerallyendowedwithindustrialinitiativeandalarge,aptitudeforthemachinetechnologyandscientificresearch。
  Selectiveelininationbywarandmilitarytenureinthecaseofthesepeoplesshould,therefore,apparentlylowerboththeirfightingcapacityandtheirindustrialandintellectualcapacity;
  sothat,byforceofthisdoubleandcumulativeeffect,theresultingnationaldeclineshouldintheircasebecomprehensiveandrelativelyprecipitate。
  Withthecomplementofarchaicvirtuesthatinveststheseadeptsthereisalsoassociatedafaircomplementofthosemoreelementalvicesthataregrowingobsoleteinthepeaceablecivilizedcommunities。Suchdebaucheries,extravagancesofcruelty,andgeneralsuperfluityofnaughtinessasarenamelessorimpossibleincivillifeareblamelessmattersofcourseintheservice。Inthenatureofthecasetheyareinseparablefromtheservice。Theservicecommonlyleavestheveteransphysical,intellectual,andmoralinvalidsaswitnesstherecordsofthePensionOffice。Buttheselesshandsomeconcomitantsoftheserviceshouldscarcelybemadeapointofreproachtothosebravemenwhosedevotiontotheflagandthebusinessinterestshasledthembythepathsofdiseaseanddepravity。Noraretheaccumulatedvicestobelightlycondemned,sincetheirweightalsofallsontheconservativeside;beingarchaicandauthenticated,theirculturalbearingis,onthewhole,salutary。
  TheEnd