AreyouboredwithyourDinner。AreyouboredwithyourWife?”——
that,too,wasinourGowerStreetdays。BoththesewehadinourfirstcampaignwhenweworkedLondonsouthcentral,andwest;
andthen,too,wehadourfirstposter——theHEALTH,BEAUTY,AND
STRENGTHone。Thatwashisdesign;Ihappenstilltohavegotbymethefirstsketchhemadeforit。IhavereproduceditherewithoneortwootherstoenablethereadertounderstandthementalqualitythatinitiatedthesefamiliarornamentsofLondon。
Thesecondoneisabouteighteenmonthslater,thegermofthewell-known“Fog“poster;thethirdwasdesignedforaninfluenzaepidemic,butneverissued。
Thesethingswereonlyincidentalinmydepartment。
Ihadtopolishthemupfortheartistandarrangethebusinessofprintinganddistribution,andaftermyunclehadhadaviolentandneedlessquarrelwiththeadvertisingmanageroftheDailyRegulatorabouttheamountofdisplaygiventooneofhishappythoughts,Ialsotookupthenegotiationsofadvertisementsforthepress。
Wediscussedandworkedoutdistributiontogetherfirstinthedrawing-roomfloorinGowerStreetwithmyauntsometimeshelpingveryshrewdly,andthen,withasteadilyimprovingtypeofcigarandolderandolderwhisky,inhissmuggeryattheirfirsthouse,theoneinBeckenham。Oftenweworkedfarintothenightsometimesuntildawn。
Wereallyworkedinfernallyhard,and,Irecall,weworkedwithaverydecidedenthusiasm,notsimplyonmyuncle’spartbutmine,Itwasagame,anabsurdbutabsurdlyinterestinggame,andthepointswerescoredincasesofbottles。Peoplethinkahappynotionisenoughtomakeamanrich,thatfortunescanbemadewithouttoil。It’sadream,aseverymillionaireexceptoneortwoluckygamblerscantestify;IdoubtifJ。D。RockefellerintheearlydaysofStandardOil,workedharderthanwedid。Weworkedfarintothenight——andwealsoworkedallday。Wemadearuletobealwaysdroppinginatthefactoryunannouncedtokeepthingsright——foratfirstwecouldaffordnoproperlyresponsibleunderlings——andwetraveledLondon,pretendingtobeourownrepresentativesandmakingallsortsofspecialarrangements。
Butnoneofthiswasmyspecialwork,andassoonaswecouldgetothermenin,Idroppedthetraveling,thoughmyunclefounditparticularlyinterestingandkeptitupforyears。“Doesmegood,George,toseethechapsbehindtheircounterslikeIwasonce。”heexplained。MyspecialanddistinctivedutywastogiveTono-Bungaysubstanceandanoutwardandvisiblebottle,totranslatemyuncle’sgreatimaginingsintothecreationofcaseaftercaseoflabelledbottlesofnonsense,andthepunctualdischargeofthembyrailway,roadandsteamertowardstheirultimategoalintheGreatStomachofthePeople。Byallmodernstandardsthebusinesswas,asmyunclewouldsay,“absolutelybonafide。”Wesoldourstuffandgotthemoney,andspentthemoneyhonestlyinliesandclamourtosellmorestuff。SectionbysectionwespreaditoverthewholeoftheBritishIsles;
firstworkingthemiddle-classLondonsuburbs,thentheoutersuburbs,thenthehomecounties,thengoingwithnewbillsandamorepiousstyleof“ad“intoWales,agreatfieldalwaysforanewpatent-medicine,andthenintoLancashire。
MyunclehadinhisinnerofficeabigmapofEngland,andaswetookupfreshsectionsofthelocalpressandourconsignmentsinvadednewareas,flagsforadvertisementsandpinkunderlinesforordersshowedourprogress。
“Theromanceofmoderncommerce,George!”myunclewouldsay,rubbinghishandstogetheranddrawinginairthroughhisteeth。“Theromanceofmoderncommerce,eh?Conquest。Provincebyprovince。Likesogers。”
WesubjugatedEnglandandWales;werolledovertheCheviotswithaspecialadaptationcontainingelevenpercent。ofabsolutealcohol;“Tono-Bungay:ThistleBrand。”WealsohadtheFogposteradaptedtoakiltedBritoninamistyHighlandscene。
Undertheshadowofourgreatleadinglinewewerepresentlytakingsubsidiaryspecialtiesintoaction;“Tono-BungayHairStimulant“wasourfirstsupplement。Thencame“ConcentratedTono-Bungay“fortheeyes。Thatdidn’tgo,butwehadaconsiderablesuccesswiththeHairStimulant。Webroachedthesubject,Iremember,inalittlecatechismbeginning:“Whydoesthehairfallout?Becausethefolliclesarefagged。Whatarethefollicles?。”SoitwentontotheclimaxthattheHairStimulantcontainedall“Theessentialprinciplesofthatmostrevivingtonic,Tono-Bungay,togetherwithanemollientandnutritiousoilderivedfromcrudeNeat’sFootOilbyaprocessofrefinement,separationanddeodorization。ItwillbemanifesttoanyoneofscientificattainmentsthatinNeat’sFootOilderivedfromthehoofsandhornsofbeasts,wemustnecessarilyhaveanaturalskinandhairlubricant。”
Andwealsodidadmirablethingswithournextsubsidiaries,“Tono-BungayLozenges。”and“Tono-BungayChocolate。”Theseweurgeduponthepublicfortheirextraordinarynutritiveandrecuperativevalueincasesoffatigueandstrain。Wegavethempostersandillustratedadvertisementsshowingclimbershangingfrommarvelouslyverticalcliffs,cyclistchampionsuponthetrack,mountedmessengersengagedinAix-to-Ghentrides,soldierslyingoutinactionunderahotsun。“YoucanGOfortwenty-fourhours。”wedeclared,“onTono-BungayChocolate。”Wedidn’tsaywhetheryoucouldreturnonthesamecommodity。Wealsoshowedadreadfullybarristerishbarrister,wig,side-whiskers,teeth,ahorriblylife-likeportraitofallexistingbarristers,talkingatatable,andbeneath,thislegend:“AFourHours’SpeechonTono-BungayLozenges,andasfreshaswhenhebegan。”Thenbroughtinregimentsofschool-teachers,revivalistministers,politiciansandthelike。Ireallydobelievetherewasanelementof“kick“inthestrychnineintheselozenges,especiallyinthosemadeaccordingtoourearlierformula。Forwealteredallourformulae——invariablyweakeningthemenormouslyassalesgotahead。
Inalittlewhile——soitseemstomenow——wewereemployingtravelersandopeningupGreatBritainattherateofahundredsquaremilesaday。Alltheorganisationthroughoutwassketchedinacrude,entangled,half-inspiredfashionbymyuncle,andallofithadtobeworkedoutintoapracticableschemeofquantitiesandexpenditurebyme。Wehadalotoftroublefindingourtravelers;intheendatleasthalfofthemwereIrish-Americans,awonderfulbreedforsellingmedicine。Wehadstillmoretroubleoverourfactorymanager,becauseofthesecretsoftheinnerroom,andintheendwegotaverycapablewoman,Mrs。HamptonDiggs,whohadformerlymanagedalargemillineryworkroom,whomwecouldtrusttokeepeverythingingoodworkingorderwithoutfindingoutanythingthatwasn’tputexactlyunderherloyalandenergeticnose。SheconceivedahighopinionofTono-BungayandtookitinallformsandlargequantitiessolongasIknewher。Itdidn’tseemtodoheranyharm。Andshekeptthegirlsgoingquitewonderfully。
Myuncle’slastadditiontotheTono-BungaygroupwastheTono-BungayMouthwash。Thereaderhasprobablyreadahundredtimesthatinspiringinquiryofhis,“YouareYoungYet,butareyouSureNothinghasAgedyourGums?”
AndafterthatwetookovertheagencyforthreeorfourgoodAmericanlinesthatworkedinwithourown,andcouldbehandledwithit;TexanEmbrocation,and“23——toclearthesystem“werethechief。
Isetdownthesebarefacts。Tometheyarealllinkedwiththefigureofmyuncle。InsomeoftheoldseventeenthandearlyeighteenthcenturyprayerbooksatBladesoverthereusedtobeillustrationswithlongscrollscomingoutofthemouthsofthewood-cutfigures。IwishIcouldwriteallthislastchapteronascrollcomingoutoftheheadofmyuncle,showitallthetimeasunfoldingandpouringoutfromashort,fattening,small-leggedmanwithstiffcroppedhair,disobedientglassesonaperkylittlenose,andaroundstarebehindthem。IwishI
couldshowyouhimbreathinghardandalittlethroughhisnoseashispenscrabbledoutsomeabsurdinspirationforaposterorapicturepage,andmakeyouhearhisvoice,chargedwithsolemnimportlikethevoiceofasqueakyprophet,saying,“George!
list’n!Igotanideer。Igotanotion!George!”
Ishouldputmyselfintothesamepicture。Bestsettingforus,Ithink,wouldbetheBeckenhamsnuggery,becausethereweworkedhardest。Itwouldbethelamplitroomoftheearlynineties,andtheclockuponthemantelwouldindicatemidnightorlater。Wewouldbesittingoneithersideofthefire,Iwithapipe,myunclewithacigarorcigarette。Therewouldbeglassesstandinginsidethebrassfender。Ourexpressionswouldbeverygrave。Myuncleusedtositrightbackinhisarmchair;
histoesalwaysturnedinwhenhewassittingdownandhislegshadawayoflookingcurved,asthoughtheyhadn’tbonesorjointsbutwerestuffedwithsawdust。
“George,whad’yerthinkofT。B。forsea-sickness?”hewouldsay。
“NogoodthatIcanimagine。”
“Oom!NoharmTRYING,George。Wecanbuttry。”
Iwouldsuckmypipe。“Hardtogetat。Unlesswesoldourstuffspeciallyatthedocks。MightdoaspecialatCook’soffice,orintheContinentalBradshaw。”
“It’udgive’emconfidence,George。”
HewouldZzzz,withhisglassesreflectingtheredoftheglowingcoals。
“NogoodhidingourlightunderaBushel。”hewouldremark。
IneverreallydeterminedwhethermyuncleregardedTono-Bungayasafraud,orwhetherhedidn’tcometobelieveinitinakindofwaybythemerereiterationofhisownassertions。Ithinkthathisaverageattitudewasoneofkindly,almostparental,toleration。Iremembersayingononeoccasion,“Butyoudon’tsupposethisstuffeverdidahumanbeingtheslightestgoodall?”andhowhisfaceassumedalookofprotest,asofonereprovingharshnessanddogmatism。
“You’veahardnature,George。”hesaid。“You’retooreadytorunthingsdown。HowcanoneTELL?HowcanoneventuretoTELL!。”
Isupposeanycreativeanddevelopinggamewouldhaveinterestedmeinthoseyears。Atanyrate,IknowIputasmuchzealintothisTono-Bungayasanyyounglieutenantcouldhavedonewhosuddenlyfoundhimselfincommandofaship。Itwasextraordinarilyinterestingtometofigureouttheadvantageaccruingfromthisshorteningoftheprocessorthat,andtoweighitagainstthecapitalcostofthealteration。Imadeasortofmachineforstickingonthelabels,thatIpatented;tothisdaythereisalittletrickleofroyaltiestomefromthat。
Ialsocontrivedtohaveourmixturemadeconcentrated,gotthebottles,whichallcameslidingdownaguardedslant-way,nearlyfilledwithdistilledwateratonetap,anddrippedourmagicingredientsinatthenext。Thiswasanimmenseeconomyofspacefortheinnersanctum。Forthebottlingweneededspecialtaps,andthese,too,Iinventedandpatented。
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